is it time to upgrade your solution?

In an age where off-the-shelf online survey (CAWI) solutions mean, in theory, that any company can conduct online market research in-house, professional market research companies have to offer a notably superior service in order to win business.
The specific knowledge and expertise possessed by dedicated market research professionals is, of course, a primary sales point. But making the most of that expertise calls for the right technical online questionnaire tools. It means working with an online survey platform which aids every aspect of the market researcher’s craft, from device-aware survey design to fast response processing, while making optimal use of online technology.

Professional Online Survey Necessities

There are a number of basics that every professional online market research survey solution should provide. Here at NIPO, however, we don’t settle for the basics. Having spent over 20 years working closely alongside market research organizations to establish the industry’s needs and explore its desires and possibilities, this is how we deliver Nfield Online Market Research Surveys.

Market Research needs Nfield Online
Attractive, appropriate look and feel – to make respondents feel comfortable and confident with the survey and keep them engaged in completing it. Extensive range of stunning design options – a wide range of customizable themes, all with mobile first, responsive design. So you can easily create exactly the (branded) look you need, confident of its adaptability to every kind of desktop or mobile device. The perfect way to reduce drop-out rates on tablets and phones.
Mobile first, responsive design - to provide an easy and enjoyable user experience on every kind of device, which leads to a higher completion rate.
Secure and compliant – to avoid damaging data or legal breaches. Unrivalled security and compliance – Nfield is the world’s only online survey system certified to international data security ISO 27001:2013 standard and compliant with local data legislation, including GDPR.
Scalability – to reach as many respondents as needed in the shortest possible time. No distribution limits – send 25,000 emails in one batch and receive 50,000 responses per hour. Nfield Online is readily scalable to cope with high volumes and stress.
Choice of distribution methods – to connect with respondents in the way that’s most likely to get them to take action. Wide range of distribution options – including via social media, SMS, QR code and more.
Data integration – to ease and speed up flow of information between market research company, respondents and clients. Seamless data integration – Nfield Online includes integration with panel providers, which keeps panel input and survey feedback flowing in real time. Data flow between your system and Nfield can be automated with APIs. The connecting tool for IBM/SPSS Dimension means data is always available without delays.
Cost efficient – to enable you to offer competitive rates for your services. Flexible, non-committal pricing structure that’s optimized for best value – with starter, professional, professional large, enterprise and enterprise large plans.
Easy to use – to make the most of your valuable time. User-friendly interface – makes new online survey creation easy and straightforward for all.
Multi-region deployment – to ensure the survey completion experience is fast and smooth, no matter where in the world the respondents are. Speedy operation all over the world – thanks to Nfield deployments in Dublin (for Europe), Atlanta (for the Americas), Hong Kong SAR (for Asia pacific) and mainland China (for China).

Unique access to China – Nfield is the only international market research platform approved as an Internet Content Provider (ICP) by the Chinese authorities. Researchers and respondents benefit from a uniquely superior experience, as data does not need to pass through the Great Firewall of China.

Investing In A New Solution. Is It Worth It?

Switching to a new, unfamiliar survey solution may feel daunting, but the rewards are well worth the investment. In the same way as we are acutely aware of market researchers’ needs, here at NIPO we appreciate the challenges that upgrading to a new solution might present.

For a start, you’ll want to see how Nfield Online performs for your specific needs, so you can tangibly evaluate its benefits over your current solution. No problem. We can work with you to set up custom demonstration projects.

You’re probably also wondering how your people are going to learn the new skillsets and ways of working they’ll need to take advantage of Nfield Online’s numerous capabilities. We’ve thought of that too. We can arrange all the training that’s necessary to get everybody up to speed, including when new people come on board, and even provide scripting services (via our partner DataExpert) if that’s not one of your in-house skills.
Whatever your question might be, we’ll be happy to answer. So you can take your first steps to having a more user and respondent-friendly, secure, scalable and versatile solution that means you can always say “yes!” to even the most challenging of customer requests.

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