Cyber attacks are continuing to increase globally in both number and scale, impacting all kinds of organizations in all kinds of industries. Every company is a potential target. Which means market researchers need to be as aware as anyone about the possible threats and take the necessary preventative action. This calls for being armed with the relevant knowledge and having a system which robustly protects survey data and, with that, company reputation.
A single “NotPetya” ransomware attack in June 2017 led to Nurofen maker Reckitt Benckiser taking an estimated EUR 110 million hit in revenue*.
*source: the Guardian 6 July 2017
Just think about what would happen if your company falls victim to malware which compromises your entire fieldwork operation, causing irretrievable loss of your fieldwork and respondent data. Not to mention the damage done to your client relationships.
We did, which is why NIPO’s Nfield survey systems are designed to keep cyber attackers out. But optimal cyber security also depends on good human awareness of the threats, so people themselves do not become the vulnerable weak link. We therefore held a webinar about cyber security to educate our customers and help them protect their interests.
In this, NIPO explains why IT security in market research matters to you, provides guidance on what you can do to keep cyber attackers out and answers questions such as:
- What are the probable external and internal cyber threats, and how could they damage your market research business?
- What is the correlation between the different types of infrastructure (on premise, hosted or cloud) and data security vulnerability?
- What is ISO 27001-2013 certification, and why is it so important and indispensable for your research business?
- Is there such thing as a “checklist” to run business securely?
Find out more
For more details on how NIPO ensures cyber security in its solutions and business, see the Nfield security factsheet.
So what’s next?
If you would talk about whether your current solution meets the required security standards, then let us know. You can contact us at sales@nipo.com.
