<2/> Closed survey distribution
Closed survey distribution gives you more control
A survey is shared though a set of URL links only with known recipients
. Each URL link has a different unique ending which corresponds to a different individual recipient invited to take the same survey. In professional market research, these unique endings are known as respondent keys.
This system of unique links enables you to monitor
the survey activity of every recipient. This means you also know what is happening throughout the entire recipient pool, so you can send out appropriate reminders at every stage to those who:
- haven’t opened the survey invitation
- opened the invitation but haven’t started doing the survey
- started doing the survey, but haven’t completed it
Nfield Online prevents recipients from responding more than once to the same survey’s questions. In the case of recipients who started but did not yet complete the survey, it also enables you to send them a reminder which takes them directly to the point where they stopped. All this results in
clean and more credible survey data.
Because of these specifics, closed surveys cannot be distributed through any other channel. You always need an email list that is big enough
to satisfy the survey’s requirements. In many cases, the company’s customer database is perfectly sufficient. But when it isn’t, the solution for professional market researchers is to use the services of sample providers.