The market research industry’s three main channels – Online, CATI and CAPI – each have distinct advantages in different situations. Online is fast, cheap and far-reaching. But better quality responses can sometimes be assured via CATI and CAPI channels, which can be backed up with visual, audio and GPS location evidence.
Circumstantial, cultural, demographic and geographic factors also come into play when it comes to which channel is most effective for delivering response. But these can vary within an individual survey and even within an individual sample.
To offer a comprehensive service that keeps all the options open, market research companies ideally need the ability to deploy all three channels, switching between them as necessary in a mixed-mode project.
While a particular survey type is often a preferred choice for a specific market research project, there are often circumstances when the ability to switch modes is beneficial.
Because Online, CAPI and CATI channels are driven by different technical systems, switching between them is often not as simple as it needs to be. Making a survey available by all three systems typically requires duplication of set-up work and additional effort to consolidate the results. For some market research companies, this is a burden to far. For the sake of efficiency, they dedicate themselves to a single channel. Thereby cutting off the many opportunities which come with multi-channel capability.
Here at NIPO, we are all about empowering market research companies to perform better. So we decided to get a grip on the situation by developing Online, CATI and CAPI systems which are fully compatible with each other.
Using our Nfield Online, CATI and CAPI survey solutions, you only have to set up a survey once for it to automatically translate across all three channels. Each respondent’s answers can be accepted via any channel and results are automatically consolidated.
If you’re currently burdened with incompatible systems for multi-mode surveys, switching to Nfield will noticeably boost your productivity.
And if you’ve been limiting yourself to just one or two channels, Nfield provides an easy way to explore the opportunities multi-mode survey capability could bring to your business.
What’s more, because Nfield survey solutions are specifically designed to meet the needs of Market Research professionals, they’re sully equipped with everything from stunning survey design and advanced scripting options to elaborate sampling, quota handling and much more.
Feel free to contact us to discuss your requirements and ask anything you need to know about Nfield Online, CAPI and CATI.
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