..CATI has been around for more than 40 years?

Until the 1970s telephone data collection relied on the use of paper questionnaires, which were administered by interviewers over the telephone. The data from the paper questionnaires then had to be manually edited, keyed, and processed before results could be distributed.
 
As computers advanced, becoming smaller and more powerful, the concept of utilizing them to conduct surveys was pursued. From simple solutions with basic options, CATI soon evolved into complex engines, and NIPO is proud to own one of the most proven and renowned CATI solutions on the market today.

The key features of our CATI are:
 

• CATI operations can be scaled up from six to thousands of interviewers
• It enables interviewers to work from anywhere (called virtual call centers)
• Questionnaires can be designed with easy-to-follow instructions and cues
• Respondents have the option to start a survey on the phone and complete it online later
• An open architecture allows features to be customized to meet different standards - for example, to control how many times a telephone number should be called, or the call-again delay for busy calls
• Listen and coach your interviewers live
• Quota targets can be viewed and managed in real time
• Changes can be made in real time without bringing operations to a halt to modify interview scripts or dialing parameters
• Progress and performance can be monitored in detail, regardless of the location of the interviewers

 
Even more, our CATI solutions offer advanced capabilities such as auto, progressive and predictive dialing to help you drive productivity.

• Predictive - the dialer determines that a percentage of calls will be unsuccessful and therefore makes a large number of calls in parallel and then routes the live call answers to the next available interviewer.
• Preview – the dialer makes sequential dials from a contact list and allows the interviewer to preview the contact record prior to the call and decide if they wish to proceed with a call or move to the next contact on the list.
• Power – the dialers connect interviewers to respondents more efficiently by allowing the interviewers to focus on live connections. When an interviewer becomes available, the system automatically dials the next contact.