..CATI has been around for more than 40 years?
Until the 1970s telephone data collection relied on the use of
paper questionnaires, which were administered by interviewers over the telephone. The data from the paper questionnaires then had to be
manually edited, keyed, and processed before results could be distributed.
As computers advanced, becoming smaller and more powerful, the concept of utilizing them to conduct surveys was pursued. From simple solutions with basic options, CATI soon
evolved into complex engines, and NIPO is proud to own one of the most proven and renowned
CATI solutions on the market today.