Why all this matters?
GDPR, which refers to the General Data Protection Regulation, aims to protect and strengthen the privacy rights of EU citizens, that have been clearly affected by the intrusive developments of the digital age. It comes into effect on May 25, 2018, and non-compliant organizations risk
hefty fines up to 4% of global turnover or €20 million, and huge damage to their business reputation.
Among other things, it says that market researchers are required to have consent of every EU citizen
to collect, use and share his/her personal data. Each consent has to define what personal data, for which purpose, and for how long the market research organization is allowed to hold it. Learn more about the important aspects of GDPR in our articles:
Do you have more thoughts about GDPR? Suggestions? Or questions? Contact our team at firstname.lastname@example.org
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