Introduction to Nfield: discover what it can do for you

Nfield is a powerful cloud-based platform that’s specifically designed for conducting Online and CAPI surveys. Its ability to support high respondent numbers and complexity makes it an invaluable tool for professional market researchers in every field, whether working for businesses, authorities or in academia, to name just three examples.

Nfield functionality: what you can do

Nfield provides comprehensive, end-to-end solutions, all the way from survey design to data collection and review. It facilitates fast, efficient working, while being highly customizable to individual requirements. And, very importantly, it’s easy-to-use.

Let’s take a look at the range of functionality Nfield offers:

Nfield introduction - process flow chart

Survey design

Nfield’s user-friendly interface brings simplicity to designing complex surveys. It supports a wide range of question types to cater to every need, including multiple choice, rating scales, grids, and open-ended. Nfield also enables easy handling of complex survey logic by providing features such as skip patterns and branching.

Responsive design, which is all part of the Nfield experience, ensures surveys are displayed in the right way for every screen they’re viewed on, whether that’s a mobile phone, tablet, laptop or desktop computer.

With Nfield, you’ve therefore got everything you need to create surveys that are engaging, interactive, and tailored to each specific target audience. Which ultimately delivers better response rates and more comprehensive data to work with.

Survey distribution

Nfield Online surveys can be distributed via email invitations, web links, and social media, so you can choose the most suitable method(s) in every case.

Nfield CAPI surveys, which facilitate offline survey data collection from face-to-face interviews, can be distributed to field interviewers according to your chosen sampling method, whether that be address-based, free intercept or something else. Nfield CAPI enables surveys to be conducted even in remote areas without reliable internet access, while being flexible enough to collect data via various devices, including mobile phones and tablets. With all this, Nfield CAPI offers a truly efficient solution for fieldwork, in whatever location or form it takes place.

Interviewer management

For CAPI surveys, Nfield’s Interviewer Management feature enables management of interviewer workloads and monitoring of whether interviews are being conducted as specified. It has tools for assigning interviews to specific interviewers, monitoring progress, and tracking performance.

Data collection

Collecting survey data is, of course, as essential as getting well-designed surveys in front of the right respondents. Nfield runs in the highly reliable and scalable Microsoft Azure cloud, which robustly supports the handling of large volumes of data and smooth survey execution.

At the same time, Nfield security measures ensure participant data is protected at all times, so both you and your respondents can have peace of mind that their data is safe and secure.

Fieldwork monitoring

Nfield’s Fieldwork Monitoring features give researchers the ability to track and view survey progress in real-time. As well as monitoring response rates, completion rates, and interview durations, it’s also possible to view the collected data via filters which can be set to things such as demographics or response patterns.

Data reporting

Nfield’s Data Repository feature provides a centralized location for storing and managing survey data. This is very advantageous, as it means custom reports can be generated in real-time. By automating the reporting process and enabling fast creation of reports in a variety of formats, this feature saves researchers a lot of time and effort.

Nfield uses: types of surveys

Nfield’s versatility makes it ideal for all kinds of different sectors and purposes, where market research might cover anything from commercial insights to practical user studies, political leanings and employee satisfaction. Here are just a few examples of survey types that can be conducted using Nfield:

  • Market research surveys: To gather target audience insights such as preferences, behaviors, and attitudes. These can be used to identify market trends, opportunities, and challenges, and make data-driven decisions for improving products or services. Surveys are easy to design and distribute, while collected data can be viewed and analyzed in real-time.
  • Product testing studies: To get user feedback on specific products, with the aim of gaining understanding of how they are perceived, what users like or dislike about them, and how they can be improved. Surveys can be designed as appropriate for specific products and target audiences.
  • Brand perception studies: To get insights into how consumers perceive a brand, so the information can be used to identify areas of strength and weakness. These kinds of surveys can incorporate questions relating to things such as brand awareness, brand loyalty, and brand associations.
  • Political polls: To ascertain respondents’ political preferences or opinions. These polls can aid understanding of how voters feel about specific issues or candidates, and can provide valuable insights into the political landscape. Questions can be asked about things such as voting behavior, party affiliation, and policy preferences.
  • Customer satisfaction surveys: To measure how satisfied customers are with specific products or services. These surveys typically ask respondents to rate their experience on a scale and provide feedback on areas for improvement. The collected data can help with identifying trends and making data-driven decisions for improving customer satisfaction.
  • Brand awareness surveys: To measure a brand’s awareness and perception among a specific audience. These surveys typically ask respondents to compare the brand-in-question against a list of competitors and describe how they feel about it. The collected data can aid understanding of how a specific brand is perceived in the market and data-driven decisions for improving brand awareness.
  • Employee satisfaction surveys: To measure employee satisfaction, engagement, and feedback. These surveys typically ask employees to describe how they feel about their work environment, job satisfaction, and overall experience with the company. The collected data can aid identification of areas for improvement and data-driven decisions for improving employee satisfaction and retention.

Want to know more?

You’re never on your own with Nfield, as we provide a wide variety of supporting materials and resources.

The NIPO Academy section offers a range of training videos and webinars that cover topics such as Academy #33 – Nfield Online introduction session, and Academy #25: CAPI in the new Nfield Manager II. These videos provide a great starting point for those who are new to Nfield or want to refresh their knowledge.

In the Nfield Manager, you’ll find a range of support materials, including user guides and technical documentation.

And for further personal assistance and guidance, you can always reach out to NIPO’s customer support team.