Forecast: spread of digital technologies in India and China
Australia, Japan, South Korea, Taiwan and Malaysia are on the top of penetration statistics
leaving many countries far behind, but global trends and projections suggest that other countries with China and India
in the lead will grow rapidly.
Surely not only these statistics will be in the heart of discussions
during the ESOMAR APAC Congress
. It's apparent that market research organizations need more sophisticated, mobile, and automated software solutions to help them manage projects efficiently in today’s ever-changing world.