NIPO at the ESOMAR APAC

Congress in
Shanghai & Guangzhou

ESOMAR APAC Congress, held on the 17th, 18th and 19th May 2017 in Shanghai, inspires market research organizations across the Asia Pacific region. The event provides new data insights and technology solutions designed to help market researchers understand the changes in society and consumer behavior and our team is happy to participate in such an inspiring event.

Asia Pacific makes up 50% of all internet users

The Asia Pacific region is very diverse and requires to employ different approaches to conduct market research projects. Just think about the statistics of population and technology usage.
 
It’s impressive that the Asia Pacific region is home to nearly 60% of the world’s population and 50% of all internet users in the world. However, the region also shows significant disparity in the accessibility and affordability of internet, mobile and smartphone devices, according to the reports of ICT, Statista, GMS Intelligence and Internet Society. So when talking about internet users, whilst 42% of the local population is online, more than 2.5 billion people (58%) in the region still do not have a connection to the internet.
 
Another interesting comparison is about smartphone usage. Around 1.2 billion people in the Asia Pacific region own smartphones, which is equivalent to 57% of the world’s smartphone-owning population (2.1 billion). Anyhow, the number looks less staggering when compared to the local population: these 1.2 billion smartphone owners represent only 27% of the Asia Pacific total population of 4.5 billion. 

Forecast: spread of digital technologies in India and China

Australia, Japan, South Korea, Taiwan and Malaysia are on the top of penetration statistics leaving many countries far behind, but global trends and projections suggest that other countries with China and India in the lead will grow rapidly.

Surely not only these statistics will be in the heart of discussions during the ESOMAR APAC Congress. It's apparent that market research organizations need more sophisticated, mobile, and automated software solutions to help them manage projects efficiently in today’s ever-changing world.

We love meeting professional researchers

We welcome the opportunity to meet you in person to understand better your business needs, challenges and opportunities. Your insights motivate us to keep innovating our data collection platform and enable us to assess how you can benefit from NIPO’s features and solutions, experiences and global network.

You can visit our booth number 36 with any questions and discuss with us your company’s individual market-research needs. We will be happy to help. Even if you don’t have nothing in particular on mind, we can offer the following topics to start with:
  • NIPO's vision for the future of data collection software in the market research industry.
  • Nfield Online: an intuitive solution that provides market researchers with the power to create professional online surveys for smartphone, tablet and desktop screens.
  • Nfield CAPI: an offline face-to-face solution that emphasizes on the needs of complex fieldwork and the flexibility.
  • NIPO CATI: a telephone surveying solution powered by flexible dialers and customization options.

What if we miss each other during the ESOMAR APAC Congress?

We would still appreciate the opportunity to learn in detail about your challenges and assess how NIPO can help you. If you let us know your area of interest, we will be happy to schedule an online meeting with you.

Please take an advantage of the presence of our sales and product management members in China and contact our Regional Sales Manager for the Asia Pacific at d.fung@nipo.com to schedule an interactive call, or a personal meeting in Shanghai or Guangzhou in May 2017.

Please find a Chinese version of the article here.

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