The two sides of NIPO
And we haven’t just stopped there. We took this opportunity to ponder about
our perceptions of ourselves, our solutions, and more importantly, about perceptions of our customers. The objective was to find a purposeful storyline
that would enable us to connect with our customers and communicate better the benefits of the Nfield platform.
We discovered that both our solutions and people narrate a story of the two sides.
Scientists and psychologists refer to the two sides when talking about our brain: each person’s brain consists of the left
, analytical part and the right
, emotional part.
What is amazing about this is that while each part of our brain processes information in different ways
, the two sides also work perfectly together
. This narrative appeared to be a perfect match for what we wanted to express through our branding and communications.
Depiction of NIPO’s two sides
So when talking about our solutions the two sides unveil that behind Nfield
, there is a lifetime of modelling, calculating and coding, but the result at the other end – the one you can see – comes with colors, eye-flattering design and flexibility.
Nfield Online banner
Also NIPO people
have the two sides. If you talk to us, you will discover passionate professionals who love to chat not only about mathematical models, programming languages and quotas, but also about our family holidays, pets, particular hobbies, and zest for life.
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