The outcome: consistent, more reliable data and reduced workload
Being able to perform the surveys in each of the 45 countries, in the relevant local language, via a single platform and script, has helped centralize and facilitate the project’s global work-flow.
Use of Nfield CAPI has proved it is possible to ask the same questions, in the same order, in the same way (despite language differences), anywhere in the world. The much-needed consistency and integrity have been achieved. Adoption of Nfield CAPI also delivered immediate efficiencies, with reporting time reduced by two thirds. It also reduced scripting time and the time it takes to launch a survey by one third.
Nfield CAPI has enabled validation and improved security. Because field researchers are now able to work via small, lightweight tablets instead of heavy, cumbersome laptops, they can take photographs to validate survey responses. And in countries with higher instances of street theft, carrying smaller, more discreet devices means interviewers are a less obvious target.
As an additional bonus, conducting face-to-face surveys via touch-screen tablets has led to better respondent engagement. Many respondents are attracted by the opportunity to interact with new technology and actually complete the surveys themselves on the tablets, under the guidance of the interviewer.