The Kantar team and NIPO evaluated the situation and agreed on a tailored training plan
to address these challenges. The training took two days and focused on:
- Scripting review and tricks
- Language groups management
- Quota management
- Data reporting
proved to be extremely impactful as it helped to resolve the issues through a better understanding of what was causing these pain points.
As a result, both parties were pleased to see the productivity of the project increase enormously.
“It was a good experience. NIPO worked with us, analyzing the study and its challenges. We collaborated on streamlining the way the survey was set up”,
recalls Miguel Calvino, Senior Panel Administrator for Audience Intelligence at Kantar Media.