Do you read all your text messages? It seems you probably do! According to Esendex Research, in 2018 SMS messages have a 94% global average open rate. What’s more, 82% of messages are read within 5 minutes of receipt.
At NIPO, we believe SMS is a great channel for distributing invitations for online surveys. So we’re taking this opportunity to explain why, guide you through setting it up with Nfield Online and provide useful tips for making the most of it.
Distributing online survey invitations via text means you can reach a wider audience, really fast. Plus your messages stand out and get attention. What’s not to like?
SMS is a faster way to reach respondents at key moments, with a higher chance of getting noticed and triggering action.
The first thing you need to do is find out who your SMS gateway providers are. This is easily done via a Google search for “SMS gateway providers”.
What should you look for in an SMS gateway provider? That depends on the level of technical integration you want. This can be broken down into three levels:
This is the easiest way to implement text messaging with Nfield Online. The illustration below shows how you can manually create an email to a specific address. If you want to send multiple emails at once, just use mail merge. Your SMS gateway provider will tell you how to construct the email address, which usually comprises a combination of the recipient’s telephone number and the provider’s email domain. Then all you have to do is compose your SMS content and hit send.
To show you how this works, we’re using TextMagic’s solution as an example. The first thing you need to do is set up your contact list in a contact group by uploading an Excel file. Then compose your email and use the relevant Excel field (e.g. First name) for personalization. TextMagic also lets you configure the sender name to be your company/client name and schedule a distribution time.
We talked about the technical side, now let’s give you some recommendations to make your SMS campaign a success.
We hope you have found this information to be informative and inspiring. Please feel welcome to contact us if you’d like to explore your possibilities together. We love hearing about our customers’ individual challenges and seeing what solutions we can offer. And we love hearing about your successes too!
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