..CATI celebrates 40 years on the researcher world?
Until the 1970s
telephone data collection relied on the use of paper questionnaires
, which were administered by interviewers over the telephone. The data from the paper questionnaires then had to be manually
edited, keyed, and processed before results could be distributed.
As computers advanced
, becoming smaller and more powerful, the concept of utilizing them to conduct surveys was pursued. From simple solutions with basic options, CATI soon evolved into complex engines
, and NIPO is proud to own one of the most proven and renowned CATI solutions
on the market today.