Why email reputation matters to market researchers
There’s no point in sending out a survey invitation if it won’t arrive in recipients’ inboxes. If your sender domain has a bad reputation
, your message is likely to be swallowed into people’s spam folders or, worse still, be blocked from being delivered at all.
But if care has been taken to adopt good practices which result in a good email reputation
, your survey invitations are much more likely to arrive in a place they’ll be seen, reaching recipients’ inboxes directly and without delay.
The sender domain’s email reputation can therefore make or break the success of your market research project.