If possible, perform this ‘reliable respondent’ exercise more than once to really boost your email reputation. This will give your future distributions a much better chance of getting straight to their intended inboxes. If you commence your survey invitation activity by sending an invitation to a bad quality database, your email reputation will rapidly spiral downwards. And that can be a very hard thing to undo.
Be a predictable communicator
Random and erratic emailing activity will bring your reputation down. Try to establish a consistent email sending routine, as distribution spikes won’t help your email reputation.
There’s no such thing as a ‘trial email’ when comes to email reputation. Every testing round is real to email service providers and absolutely every sent email is evaluated. Regardless of the purpose, treat every email as a VIP.
Check your sender reputation score
This score is calculated using traditional email metrics such as unsubscribes and spam reports. The sender score is on a scale from 1 to 100 – the higher the better. Emails with a score lower than 70 aren’t usually delivered to inboxes.
Test for technical errors
Technical errors can also be bad for email reputation. Test how your email looks on different platforms and devices before sending it. Check the technical report for errors. Correct these and test again, until it’s perfect.
Could you be on a blacklist?
If things go extremely wrong with your emailing practice, your survey domain can end up on a blacklist. This would result in your emails being blocked as you are considered to be a serious abuser. If you find yourself experiencing serious delivery problems, please let us know and we will check whether your domain has found its way onto any blacklists.
Say ‘hello’ to NIPO team members
We are happy to help, guide you through and receive feedback on your emailing experiences via Nfield Online. Feel free to contact our team members at firstname.lastname@example.org
or go straight to your regular NIPO contact person.